Informed Publishing Surpasses 100,000 Paid App Downloads

Portland, OR (PRWEB) November 14, 2011

Today, Informed Publishing announced an important milestone in its history. It surpassed 100,000 paid downloads of the mobile app versions of its popular field guides for health care providers and first responders. This important step demonstrates that specialty publishers can successfully make the leap from print to digital.

With Apple iTunes and Google Android Market online app stores teeming with free apps, andmany paid apps costing less than a dollar, Informed is successfully selling apps that cost between $ 6 and $ 15, thanks to a loyal customer base. Informed customers are encouraged to contribute feedback through social media channels. Direct and open communication with the people who use their products leads to regular updates, to new products, and to higher levels of customer satisfaction.

One of the advantages of digital media is that it allows us to rapidly incorporate customer ideas on how to make our products better, said Informed president Michael Coffin. We rely on user feedback and shared experiences in our updates and revisions, and update our apps frequently to ensure that our users have the latest critical information at their fingertips.

We believe this is why our mobile apps garner high ratings from users all over the world, Coffin said, and it's why our medical apps are among the top-selling apps in their category on both iTunes and Android. What we learn from our customers enables us to expand our business to serve other content categories and display technologies.

About Informed Publishing:

For over 25 years, Informed field guides have been the leading choice of emergency first responders and public health professionals. Now a multi-national medical publisher offering portable print and digital reference materials and tools, Informed products are carried and used by more than one million public safety and health professionals every day. Informed guides are available in the iTunes Appstore the Android Marketplace, the Amazon Appstore for Android, Nook Color, Cisco Cius and as print editions.

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GOGII Names Chandra Hill VP, Monetization and Publishing

Los Angeles (PRWEB) April 6, 2011

Mobile social messaging leader GOGII today names Chandra Hill Vice President of Monetization and Publishing. Most recently VP of Mobile Monetization at MySpace, Hill will oversee the companys revenue generation initiatives, including in-app purchases, advertising and a new publishing unit. GOGII is the creator of textPlus, the largest mobile social messaging app on the market, with 7.7 million monthly active users and 35 million messages sent every day. Apple named it the iTunes App Stores 36th most popular free app of all time.

Tasked with managing and growing in-app advertising and e-commerce, Hill joins GOGII at a critical point in the companys expansion. In the last 3 months, textPlus has seen a 300% increase in premium advertising campaigns versus Q1 2010. textPlus regularly runs campaigns for brands such as Disney, Fox, Target, Ford, Paramount, CBS, Unilever, JCPenney, MTV and Coca-Cola.

When it comes to mobile monetization, its hard to imagine a more qualified veteran than Chandra, said GOGII CEO Scott Lahman. Her proven ability to both identify and make the most of revenue opportunities in mobile is unmatched. Under her leadership, GOGII is set to enter the next phase of significant revenue growth.

Hill comes to GOGII with nearly 20 years of advertising, branding and mobile experience. At MySpace, she was responsible for strategic mobile advertising, integrated sales efforts and the implementation of a global advertising strategy. Before that, she oversaw the execution of mobile content distribution and partnerships for Fox Interactive Medias Mobile division, one of the webs leading online networks. In 2009, Advertising Age named her a Woman to Watch.

Hill is one GOGIIs 11 new hires this year. Hill is the latest veteran to join GOGIIs seasoned team of business executives. Leading the company are co-founders Scott Lahman, Austin Murray and Zack Norman, former executives at gaming giant Activision and the founding team of mobile gaming company JAMDAT Mobile. JAMDAT went public in 2004 and was subsequently acquired by EA for $ 680 million in 2006.

GOGII recently closed a $ 15 million round of Series C venture funding led by GRP Partners, and has been a member of the Kleiner Perkins iFund since the funds launch in 2008.

About GOGII

GOGII (go-jee) is a mobile communications technology company and creator of the textPlus app. GOGII is a U.S.-based startup backed by venture capital firms Kleiner Perkins Caufield & Byers, Matrix Partners and GRP Partners. GOGII was founded in 2007 by the three founders of JAMDAT Mobile, the leading mobile entertainment publisher that was acquired by Electronic Arts in 2006. The company is committed to the safety, security and privacy of its users.

About textPlus

textPlus brings free, ad-supported group and Community texting to the iPad, iPhone, iPod touch and Android phones through its mobile application, permanent short code, 60611 and real phone numbers. textPlus is carrier and Mobile Marketing Association (MMA) compliant and enables seamless interaction between app users and their friends using regular text messaging (SMS).

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